ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia
ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia
ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia
ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi ArabiaARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi ArabiaARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi ArabiaARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi ArabiaARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi ArabiaARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia
ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia

ARA Media : Web, Logo, Hosting, Damma, Alkhobar, Riyadh, Saudi Arabia

  • Call to action in the banner. The words "Click Here!" is a good example and can dramatically boost response.
  • Catch their Attention -- use animation to capture attention as well as the right audience
  • Involve the Audience -- interactive banners work.
  • Create Urgency -- "Last chance" or other time dependent phrases will prompt users to click now or forever hold their peace.
  • Use the Word "FREE!" -- Any promotional incentive that offers value or using words like Free! will induce users to click on the banner. Of course only use such terms if you actually offer free incentive and if you do not, you may consider adding an information section or offering some kind of free services related to your target demographic. This way, when you market your site, you will have something more to market than just your products.
  • If the banner is for a new product/service of an existing brand, don't put the brand on; people may think they know everything already and not click through
  • Refresh Ad Banners Often -- Several studies have been conducted that show ad banners drop off in click-throughs after several days, but when a new banner appears, the click-through rate jumps. Banners seem to wear out after 20,000 to 50,000 impressions
  • Match your message to your targeting -- make sure your banner is targeted
  • Don't waste time/money on contests -- contest banners don't pull any better
  • Less is more -- keep banner sizes small (7K to 10K)
  • Be systematic -- Work with sites that have a mechanism to track what works and what doesn't in an ad campaign